Adding online shopping is an exciting new step for your business. People are ordering more and more groceries online, leading to a surge in sales. Although eCommerce is an important sales tool for your business, choosing the right eCommerce partner is even more important. Here are three things that your online grocery store must have to help boost your business and attract customers.
1. The ability to boost your profits.
Grocery delivery services are in abundance. What’s not in abundance? Opportunities to increase profitability.
With Mercato, the eCommerce platform specifically designed for independent grocery stores, your online platform is custom-made to remove the profit-gobbling friction of delivery fees. Online ordering is a fast growing sales channel, and Mercato provides you with fully-managed and funded grocery delivery service so you can sell more groceries than ever before.
2. A membership that caters to your customers
One-third of Americans shop online, and 70% of Americans plan to shop online for essentials like groceries in the near future. Because grocery delivery fees can dampen customer enthusiasm and hamper sales, offering a membership service provides a competitive advantage.
Mercato Green offers members unlimited free delivery for a yearly fee. This provides them with access to the highest quality ingredients without per-trip delivery fees, increasing their likelihood of shopping. In fact, Mercato Green members order groceries five times more often than customers who don’t. Mercato Green also helps the environment because with every order, Mercato plants a tree with the Eden Reforestation Project.
3. The ability to expand your customer base
In addition to offering customers access to your grocery store online, it’s essential that your business continue to grow your clientele. That’s why it’s important that your grocery delivery platform provides marketing that raises awareness to attract new customers .
With Mercato, you have access to data and analytics you can’t get with other platforms. This information also helps Mercato advertise your products on high-traffic sites like Google, Bing and Facebook using AI. Using techniques like search engine optimization, Mercato ensures that your products are seen by those in your area searching for your signature and center-isle products.
There are many attributes to consider when searching for an eCommerce partner. Fortunately, Mercato checks all three of the must-have boxes.
Contact Mercato today, and learn how to create a new online platform for your independent grocery store.
Mercato Team
